Keep Athens-Limestone Beautiful Honored by Keep America Beautiful
for High Performance Achieved in 2010

Local Organization Recognized as Among the “Best of the Best” Nationwide

Athens, AL (Dec. 10, 2010) – Keep Athens-Limestone Beautiful received Keep America Beautiful President’s Circle Award at the President’s Circle Award Luncheon, during Keep America Beautiful’s 57th annual National Conference in Orlando, Fla. The President’s Circle Award recognizes exemplary performance made by certified affiliates of the national nonprofit to reduce litter, minimize waste and recycle, and beautify their local communities.

In qualifying for a President’s Circle Award, KALB has met Keep America Beautiful’s standards of excellence by conducting an annual Litter Index, calculating the affiliate’s cost/benefit ratio, and engaging volunteers to take greater responsibility for their community environment. In addition, award recipients must conduct activities in Keep America Beautiful’s three core focus areas of litter prevention, recycling and waste reduction, and beautification/community greening.

“One of Keep America Beautiful’s most effective tools is the work of our grassroots network of affiliate organizations, which has an impact on millions of Americans each year,” said Keep America Beautiful President and CEO Matthew M. McKenna. “Our affiliates are providing real solutions to problems like litter, graffiti, illegal dumping and other community blights. By engaging people of all ages in community improvement efforts, KALB is represented among the best in promoting the values Keep America Beautiful espouses nationally.”

Litter Index: The Keep America Beautiful Litter Index is a tool used by KAB affiliates to measure litter from year to year, identify “hot spots,” and track their progress in remedying the problem. The tool uses a four-point Likert-type ordinal scale (ranging from 1 – no litter to 4 – extremely littered). The Litter Index can be applied to rural or urban areas of any population size. Each year, affiliates grade their communities during a drive-by examination of the same areas at the same time of the year. This provides an indication of the success of each community’s anti-littering education and other anti-littering programs. KALB conducted its Litter Index this past summer; Athens-Limestone County rated a 1.72 on the Litter Index.

Cost/Benefit Analysis: This measurement tool enables Keep America Beautiful affiliates to demonstrate their ability to leverage community resources by determining the dollar value returned to the community for every government dollar invested.

About Keep Athens-Limestone Beautiful
KALB is proud of the impact it has had for many years in Athens and Limestone County. KALB engages hundreds of community volunteers in programs such as Adopt-A-Spot, the Great American Cleanup, triangle and cemetery beautification, office and business recycling, Recycling for Cycling, Earth Day Celebration, Clean and Green events and much more. KALB provides speakers to Athens and Limestone County schools and local businesses and organizations in an effort to educate on the importance of protecting our environment through the use of engaging hands-on activities and PowerPoint presentations. The Athens-Limestone Recycling Center is a division of KALB and is an award-winning center processing nearly 5 million pounds of usable materials each year!

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of more than 1,200 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.

Contact: Lynne Hart, Executive Coordinator
Phone: 256-233-8728
Email: KeepALBeautiful@att.net
Web site: www.KeepAthensLimestoneBeautiful.com